The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Whisper - Touch The Pickle
Agency: BBDO India / Mumbai
Client: P&G India Category: Consumer - Integrated Branding / Online
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE Category: Consumer - Integrated Branding / Online
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain Category: Consumer - Integrated Branding / Online
Made By You
Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client: Converse Category: Consumer - Integrated Branding / Integrated Branding
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Integrated Branding / Integrated Branding
Plastique
Agency: CP+B / Boulder
Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding
Color for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Integrated Branding / Integrated Branding
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Consumer - Integrated Branding / Integrated Branding
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona Category: Consumer - Integrated Branding / Integrated Branding
MTV 2015 Video Music Awards
Agency: MTV / New York + Jam3 / Toronto
Client: MTV Category: Consumer - Integrated Branding / Integrated Branding
We Know from Experience
Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client: Farmers Insurance Category: Consumer - Integrated Branding / Integrated Branding
Fresher Collection
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Make A Smellmitment
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Integrated Branding / Integrated Branding
Marvel Mini
Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica
Client: Coca-Cola Category: Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO India / Mumbai
Client:
P&G India
Title:
Whisper - Touch The Pickle
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16065M
Award:
2016 Cross-Platform Merit Award
Agency:
BBDO / New York
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16066M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy / Beijing
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16067M
Award:
2016 Cross-Platform Merit Award
Agency:
Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York
Client:
Converse
Title:
Made By You
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16053M
Award:
2016 Cross-Platform Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16054M
Award:
2016 Cross-Platform Merit Award
Agency:
CP+B / Boulder
Client:
Fruit of the Loom
Title:
Plastique
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16055M
Award:
2016 Cross-Platform Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Color for the Colorblind
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16056M
Award:
2016 Cross-Platform Merit Award
Agency:
FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16057M
Award:
2016 Cross-Platform Merit Award
Agency:
Leo Burnett / Melbourne + Pancho / Melbourne
Client:
SPC Ardmona
Title:
#MyFamilyCan
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16058M
Award:
2016 Cross-Platform Merit Award
Agency:
MTV / New York + Jam3 / Toronto
Client:
MTV
Title:
MTV 2015 Video Music Awards
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16059M
Award:
2016 Cross-Platform Merit Award
Agency:
RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client:
Farmers Insurance
Title:
We Know from Experience
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16060M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Fresher Collection
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16062M
Award:
2016 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Make A Smellmitment
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16063M